In a world where fashion trends come and go with the seasons, we’re focused on embracing timeless styled clothing. By not following fleeting fashion trends we’re creating sustainable and enduring collections of apparel that’s as stylish today as it will be in the years to come.
The Timeless Style Concept
Our commitment to timeless style is more than just a marketing gimmick; it’s a philosophy that sits heavily in every aspect of our brand. Our mission is to provide clothing that lasts, both in terms of quality and style.
Longevity and Sustainability
One of the primary benefits of timeless style is its sustainability. In a culture of disposable fashion, where garments are designed to be worn a few times and then discarded. When clothing is made to last, it reduces the need for frequent replacements, ultimately decreasing the demand for new clothes and the waste associated with the fashion industry.
By producing clothing that doesn’t go out of style, Rooted Ocean encourages consumers to invest in quality pieces that they can wear for years. This not only saves money in the long run but also reduces the environmental impact of fashion.
Surfing and Skating Influenced clothing
Rooted Ocean’s style is deeply rooted in old school surfing and skating culture. These subcultures are known for their distinctive aesthetics, emphasising functionality and durability with heavy weight garments that are made to last. These influences have had a big impact on the type of clothing we put out.
Old school surfing and skating style tends to sway towards a laid-back and carefree attitude. It’s about embracing the simple joys of life and immersing yourself in the natural world. The designs from Rooted Ocean reflect these values, with an emphasis on practicality and comfort. The clothing is made to withstand the wear and tear of outdoor adventures, from riding the waves to hitting the pavement. The use of high-quality, durable materials ensures that our apparel can withstand the test of time.
A Classic Wardrobe
Rooted Ocean’s collection consists of wardrobe staples that transcend the ever-changing world of fashion. Classic t-shirts, comfortable hoodies, and versatile shirts are all part of our line-up. These pieces can be effortlessly mixed and matched to create a variety of stylish, timeless outfits.
Our brand’s colour palette is also a nod to its surfing and skating roots. Earthy tones, cool blues, and muted colours dominate our collection. These colours not only evoke a sense of nostalgia but also provide a versatile canvas and base to build on.
A Commitment to Quality
Another key aspect of Rooted Ocean’s timeless style is its unwavering commitment to quality. The brand prioritises craftsmanship and chooses materials that stand the test of time. Each piece is made with the utmost attention to detail, ensuring durability and comfort for the wearer.
By investing in well-made clothing, consumers not only get more value for their money but also reduce the environmental impact of fast fashion. High-quality items are less likely to wear out quickly and end up in a landfill. It’s a win-win situation for both the consumer and the planet. Read more about our ethically sourced garments HERE