Our Commitment

In our opinion, sustainable isn’t as linear as just being ‘green’ and planting trees. Products need to stack up under the cold light of day and utilise the very best British materials available.

Sustainable

“Super strong, economically built, great value, reduced impact and waste. Just to the commitments are three fold….”

Utilising the very best materials within, or as near as possible, home nations, aids the sustainable movement. Of course, we aren’t the oracle, nor do we pertain to be leaders in our field. What we are though, is serious about making a difference, being part of a sustainable collective movement and a voice of change.

STYLE

“Timeless attitudes and designs, developed by professionals, bringing about the quality of standard you deserve.”

We work with the right people, building simple principles and clean aesthetic. Ultimately this creates a long-desired sustainable product. The sort of thing we grew up wanting, wearing and needing. Driven by stories, people and places. Current then, current today and still ready to go tomorrow.

FUNCTION

Following on from our style driven, timeless approach, we have always searched for the right mix to develop a sustainable product that lasts. Utilising premium British materials and having a product that’s made in Cornwall, makes this a bit easier for us.

A desire to create and innovate is one thing but where we add value is through problem solving. We are deeply passionate about getting the right thing to the right people.

REPAIR CENTRE

“Regenerating once loved gear and feeding back into the circular economy…” — it starts with reusing what you already own!

If you’re buying new then all of our hardware comes with a repairs warranty for 12 – 18 months. We believe that by adding this service, not only does it build trust in our brand but it negates the need to throw away and builds on the sustainable ethos.

Keep exploring to learn more about our story...

Products

The ‘Lifetime Gear’ range features our flagship products and key to our sustainable beliefs.

Stories

Join us for surf adventures, industry info and general goings on from inside the Rooted Ocean hub.