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Nestled in the Cornish Cliffs, we design, source and build sustainable gear made in Cornwall. Formed in 2016/17, Rooted Ocean began as an expression and outlet for our requirements.

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To see more culture and relevance throughout the industry, we set about on a problem-solving mission.

Our goal — “Inspire a love of nature, surf and outdoor activity through the best quality, sustainable gear and apparel.” We want to build and supply British made, stylish, functional gear for land and sea adventures. The Caveat? Be as sustainable as possible. We love Cornwall Council are on the ball with the Green Cornwall Strategy and we’re inspired.

The aim is to deliver super high standards and develop our wares in the UK, preferably Cornwall — supporting the area we call home. As time has moved on, we’ve moved from sheds and back yards into our location in at The Workshop, Bude. We’re so lucky to live in this wonderful part of the world, and want everyone to have a little bit of Cornwall!


We have developed and continue to develop a range of British made products that are long lasting and fit for the journey intended. And our commitments? Never Clearer…


We offer repairs on any brands gear. We believe that by adding this service, not only does it build trust in our brand but it negates the need to throw away and builds a circular economy.

Behind the scenes, where it really matters, we are making choices against standard commercial activity and fast fashion. We work with the right people, building simple principles and clean aesthetic. Ultimately this creates a long-desired product. The sort of thing we grew up wanting, wearing and needing.  Driven by stories, people and places. Current then, current today and still ready to go tomorrow, all handmade in Cornwall.

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Lifestyle Gear

The Cleave

Discover our two-tone knapsack.

The Tomma

Beautifully handcrafted in Cornwall.

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