Our Commitment
In our opinion, sustainable isn’t as linear as just being ‘green’ and planting trees. Products need to stack up under the cold light of day and utilise the very best British materials available.
We believe the outdoor industry should move beyond fast fashion and short-term thinking.
Rooted Ocean exists to create products that are built to last, responsibly made, and thoughtfully designed. Every decision we make – from materials and manufacturing to packaging and longevity – is guided by a commitment to reducing impact and increasing transparency. We choose quality over quantity, favouring durable construction, timeless design, and ethical production methods that respect both people and planet. Our goal is simple: to make gear you can trust, use hard, and keep for years, not seasons.
Sustainability at Rooted Ocean isn’t a trend – it’s a responsibility we carry with every product we put into the world.
Timeless design, built with purpose for adventurers
We create considered products with a clean, understated aesthetic – shaped by the people who use them and the places that inspire them. Every piece is developed with intention, focusing on quality, longevity, and materials that stand up to real use. These are products made to be worn, lived in, and relied upon – not replaced.
Driven by stories, community, and the outdoors, our designs feel relevant now and remain ready for whatever comes next.
Built for purpose, tested by use and made to last
Our commitment to function sits alongside our timeless design approach. We focus on creating products that last – developed through careful material choices, considered construction, and real-world testing. Using premium British materials and keeping production in Cornwall allows us to maintain control, quality, and accountability at every stage.
Innovation matters, but meaningful problem-solving matters more. We design with intent, ensuring each product performs as it should, for the people who need it, in the environments it’s meant for.
Keeping gear in use through repair, reuse and responsible design
Regenerating once-loved gear and feeding it back into the circular economy starts with making the most of what you already own. We encourage repair over replacement wherever possible, extending the life of products that still have more to give.
For those buying new, all of our hardware comes with a 12–18 month repairs warranty. By offering this service, we reinforce trust in our products while reducing unnecessary waste – keeping gear in use and supporting a more responsible, long-term approach to sustainability.
The gear to keep you outdoors
Backpacks
Built for adventure and everyday use, our backpacks combine rugged durability with timeless coastal design.
Blankets
Soft, sustainable, and beautifully made for every season - from home comforts to wild beach adventures.
Clothing
Comfortable, conscious, and built to last - everyday essentials inspired by the coast and made for adventure.